The majority of roads in rural and peri-urban areas of sub-saharan Africa are degraded. Roads are often cracked and riddled with potholes. Rural roads in particular are invariably uneven, sandy/rocky tracks; making transportation difficult and ultimately restricting mobility.

The most common vehicles across regions like East Africa are imported from more developed countries such as Japan, UAE and India. These vehicles are designed for areas with good road infrastructure – they are not built for an African environment. High import duties also make these vehicles relatively expensive.

Beyond high purchase prices, running a car in countries like Kenya is also expensive. High maintenance costs as a result of bad roads and inappropriate vehicles have continued to push the cost of owning a car up, locking out entry-level buyers, particularly entrepreneurs who require cost-effective vehicles in order to successfully operate their businesses.

solution – cars tailored for Africa by Africa.


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